Marketing and Distribution Essay Example | Topics and Well Written Essays - 250 words

Marketing and Distribution - Essay Example It aims to paint a positive image for its brand in its efforts to cultivate a favorable impression from the buying public. This display of responsible and ethical conduct gains goodwill from the consumers and the community directly affected by its production operation (Heath, 2005, 368). Secondly, Nescafe Plan is also a measure to enhance good relations between the company and its suppliers. Nescafe is communicating the message that it takes care of those it deals with, hence, assures loyalty and even hard work from the farmers in the process. This also goes to other suppliers of Nescafe and Nestle. There is a clear message that working for the organization is an opportunity. Suppliers and workers are not slaves but instead, they are treated as partners in growth. 3. Although the website does not have a comments section, there is a button that enables visitors to share the website in social networking sites such as Facebook, Twitter and Youtube. In addition, a section is provided that contains comprehensive contact details, if visitors want more information or have questions. This approach tells about the intent to disseminate information and perhaps initiate public discussion indirectly, which could work in Nescafes favor as it may not be seen as a blatant marketing